Creating a Better Future for Mobile at MWC 2018

On February the 26th until March 1st, mobile marketers from far-flung corners of the world will flock to the much-loved city of Barcelona for the highly anticipated Mobile World Congress: the largest and most influential global event for mobile par excellence. Our very own mobile guides surely wouldn’t miss it!

For the occasion, Fira Barcelona will turn into an innovation hub and open its doors to more than 108,000 attendees and 2,300 exhibitors to showcase how Mobile is Creating a Better Future, by gathering a roster of fantastic speakers and some of the brightest minds in the industry. Among the “hot” topics which will be discussed across the four-day event, we’re very much looking forward to seeing how everyone is preparing for GDPR as the new regulation fast approaches (read more on that here); as well as hearing about the latest developments in AR and VR (they’ll be going even more mainstream 2018 – check out our predictions here).

Other highlights will be mobile and AI, IoT, security, blockchain and Big Data. Notable keynote speakers will include Brian Behlendorf, Executive Director of Hyperledger; Kathy Calvin, President and CEO, United Nations Foundation; and Alastair MacLeod, CEO of Teralytics among many other ad tech and telecoms gurus. We’re delighted to see that Women4Tech will shine a spotlight on the importance of diversity and inclusion in the industry too. Overall, the conference is a fantastic opportunity for us to keep our finger on the pulse of the latest ad tech trends, which we can later apply to scale our clients’ UA campaigns to new heights.

Another huge draw is the hotbed of cutting-edge technologies: with the world’s biggest manufacturers giving us a peek at what they’ve been working on, our digital natives are keen to get their hands on new trend-setting gadgets and take them for a spin. The most innovative mobile solutions globally will actually be awarded the Global Mobile Awards prize at the conference.

Last but not least – we look forward to mingling with ad tech gurus of the highest caliber! The conference is a fantastic networking opportunity for us to forge new business partnerships and friendships. We will be exhibiting in Hall 8.1 at the booth E72 of the Fira conference center for the duration of the event, so do pop around for a visit!

Whether you’re interested in acquiring loyal users or monetizing globally, our supply and demand teams will be present to address your needs and talk you through our tried-and-tested solutions to help you in your mobile journey. If you’d like to schedule a meeting ahead of the event, please contact our team at and let us know your availability. Ready? Let’s go!

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