Every year, technology thought leaders and experts gather at the Data Natives conference in Berlin. Across two days of educational talks and panels, the event looked to the most recent developments in technology, including AdTech, to paint a picture of the rapidly shifting landscape. After attending the conference, we are reporting back some interesting picks, relevant to our industry.
With Halloween coming up, we were inspired by the tradition of “trick-or-treating” to bring you our very own mobile marketing “treats” – the proven best practices for scaling your app’s user acquisition strategy – as well as the “tricks”, aka the pitfalls to avoid in your mobile app marketing campaigns.
With temperatures dropping, we find that Autumn is the perfect season to embark on a new project indoor: whether it’s starting a course, trying a new sport or picking up a new skill. When it comes to “extracurricular” activities, team crobo likes to #GoBeyond, counting a DJ, travel blogger and underwater rugby player, as well as many German-language students. So, we’ve asked around for the best back-to-school apps to inspire you on your personal development journey during the colder months. No classroom required.
We’re hot off the heels of dmexco 2017 – Europe’s largest digital marketing conference, which team crobo attended on 13 and 14 September.
Feedback by conference attendees was unanimous: this year was bigger and better than ever, largely thanks to a focused program of 570+ high-profile speakers dishing out panels, workshops and lectures that delve into the motto “Lightening the Age of Transformation”. We’ve rounded up key industry insights and trends from the digital ad ecosystem worth knowing about below.
Every year, team crobo attends dmexco (digital marketing expo and conference) which is set in Koelnmesse, a huge exhibition site in Cologne. Now in its ninth edition, the event has established itself as the biggest ad tech conference in Germany and EMEA.
With more than 1000 exhibitors and 50,000 people under one roof, there was a lot of ground to cover at last week’s event! But we did it. Our team dutifully did the rounds at the conference talks and exhibitors’ areas, in order to keep our finger on the pulse of the latest trends and solutions to help our clients scale their mobile campaigns. Aside from catching up with our partners, we also made the most out of the incredible networking opportunities in an electric, buzzing atmosphere. Below, we share the highlights that made this the most memorable dmexco edition to date.