Our team was in Seattle to make the most of its jam-packed agenda ranging from keynotes by industry heavyweights, to fun networking opportunities. Jordan Daniel, Senior Advertiser Account Manager at crobo, reports on the key trends, takeaways and memorable moments from #Postback2017 below.
Welcome to our new series crobo Spotlight, highlighting some of the brightest minds in the ad tech industry. This week we introduce you to one of our brilliant account managers – the dedicated user acquisition (UA) experts who help our clients navigate the mobile jungle and grow their businesses. We hope you’ll get to know our team a little better – and gain some insight into their daily runnings at crobo.
In the first blog post of the series, we catch up with Christian Gaul, Director of Strategic Partnerships, to discuss transitioning from gaming to account management, challenges that app developers face, and acquisition and retention of high quality users.
What are your can’t-live-without apps?
With over 2,8 million apps available on Android’s Google Play and 2,2 million on Apple’s App Store as of March 2017 (and counting) finding the most useful and productive must-have apps is no easy feat. From functional to fun, there is plenty of choice!
When we founded crobo five years ago, our focus was set on becoming the leading marketing experts in the field of gaming and later expanded into mobile. Fast forward to 2017 and we’ve worked with some of the biggest app developers globally. Through the years, we’ve seen the mobile gaming landscape evolve dramatically at breakneck speed. When it comes to GEOs, South Korea has emerged as one of the strongest markets in Asia.